Rural Bengal Biospheric Research Foundation
Business Friends Welcome...

The Rural Bengal Biospheric research Foundation (RBRF) takes much care of their Business Friends who are looking for new rural based investment/entrepreneurship and to generate employment by setting up various small and medium scale industries as listed below:

  • Organic Agro Farm
  • Dairy Farm
  • Goat Farm
  • Poultry Farm
  • Duck Farm
  • Hatchery Farm
  • Fish Farm
  • Eco-tourism
  • IT based Delivery or Service Chain

In other words, unemployment is an issue that has had a massive effect on our youth. So entrepreneurship is the only silver lining to this facade. Looking at the current domestic scenario and the huge market demand-gap, modern Livestock farming is the only ray of hope. Such as 11Kg being the recommended chicken consumption per head per annum, the production is just around 2.9kgs per head per annum. So, the demand-production gap and the market opportunity is quite drooling for the entrepreneurs. RBRF offers edge to edge support to the new entrepreneurs of aforesaid farms, who may avail the RBRF consultancy services for setting up their businesses along with preliminary advocacy, skill development, project report preparation, farm engineering and relevant market linkage for their products. Branding support is an integral part of our Consultancy Division. Interested Business Friends may contact office for further inquiry. You may mail us at or inquire over telephone No. 033-2573-2244 / Mobile - 62908 14353.

Scope of work in Indian Poultry sector...

Poultry meat is an important source of high quality proteins, minerals and vitamins to balance the human diet. Specially developed varieties of chicken (broilers) are now available with the traits of quick growth and high feed conversion efficiency. Depending on the farm size, broiler farming can be a main source of family income or can provide subsidiary income and gainful employment to farmers throughout the year. Poultry manure is of high fertilizer value which can be used for increasing yield of all crops. The advantages of broiler farming are:

a) Initial investment is lower than layer farming
b) Rearing period is 6-7 weeks only
c) More number of flocks can be taken in the same shed
d) Broilers have high FCR (Feed Conversion Ratio) efficiency.
e) Faster return from the investment
f) Demand for poultry meat is higher in comparison to sheep/goat meat
g) Easy marketing for higher and ever increasing demand

India has made tremendous progress in broiler production during the last three decades and the poultry population in the country stands on 729.2 million (Last Livestock census, 2012). Today India is the fifth largest producer of broiler meat in the world with an annual production of 3045.19 MT (2015).

Despite this achievement, the per capita availability of poultry meat in India is only 2.96 kg which is below the ICMR recommendation of 11 kg per capita per annum.

The growth of the poultry sector is mainly attributed to the interventions of the corporate sector with an enabling policy environment provided by the Government from time to time. The activity provides huge employment opportunities for the rural poor either under Backyard poultry production system or under small scale commercial broiler farming units. Over 5 million people are engaged in the poultry sector either directly or indirectly.

Owing to the considerable growth in broiler industry, high quality chicks, equipment, vaccines and medicines, technically and professionally competent guidance are available to the farmers. The management practices have improved and disease and mortality incidences are reduced to a great extent. Many institutions are providing training to entrepreneurs. Increasing assistance from the Central/State governments and corporate houses is being given to create infrastructure facilities so that new entrepreneurs are attracted to take up this business. Broiler farming has been given considerable importance in the national policy and has a good scope for further development in the years to come.

Integration in Broiler Farming:

There is a growing trend of integration in broiler farming. In the early nineties, contract farming for broilers was introduced and in 1995 it spread all over Tamil Nadu. Between 1995 and 2000, it spread to Karnataka. It gathered momentum and spread its wings to Maharashtra, Andhra Pradesh in the years 2001 & 2002 and after that, it gained inroads into West Bengal and Gujarat. The spread is due to in built strengths in integration system. Integrators takes care of all aspects of production, right from raising of grandparent and parent flocks, production of day old chicks for rearing, manufacturing and supply of concentrate feed, providing veterinary services and wholesale marketing of birds. Under integration all the previous profit centers of the broiler industry viz. chick selling, feed selling, hatching, medicine supply, transportation have become cost centers for the integrators who work as a single entity and distribute the benefits among the farmer, consumer and the integration company themselves. Under contract farming, poultry farmers invest only for poultry sheds / equipment on their existing land. The Integrator supplies chicks, feed, and medicines, provides technical guidance and also buy back / purchase the entire production after 5-6 weeks. The contract farmers are paid rearing charges usually on per kg Live Weight basis and also as per the set of criteria prescribed by the integrators viz., FCR, Mortality etc. Farmer is benefiting from the lesser investment and production cost and also higher productivity which are achieved as a result of integration. More over he/she is insulted from the market price fluctuations. However, the famer maybe at a disadvantage if the number of batches supplied in the year by the integrator is less.

Scope of work in Indian Goat sector...

Goat is an important livestock species of Asia, greatly contributes to human food, rural employment and Gross Domestic Product (GDP).In the plains of India, the goat is the major supplier of meat. It is an important agricultural enterprise particularly in rural India. 95% of goat meat consumed locally and the per capita availability is far below the requirement (5 kg/cap/year FAO). Thus, there is a considerable potential for developing goat production not only for meat consumption but also for leather export, in which India ranks high among the goatskin exporting countries. India having the second largest population in the World can play a vital role to exploit this market. Asia has the largest population of goats with 55% of world goat population, mostly in India (35.2%), China (29.3%) and Pakistan (12%). China has the highest consumption of goat meat, followed by India and Pakistan (FAO).

In backdrop, animal domestication and meat consumption have a major evolutionary importance was of many animal spices that began about 11,000 years ago with goat and sheep first, then progressed to cattle, pig, horse, and camel (Alvard and Kuznar, 2001). The consumption of meat is increasing in India and considered as the dietary backbone of a majority of people. Livestock plays a significant role and contributes 12% to the countries economic development. In Indian context, culture, traditions, customs and taboos influence meat consumption largely as the pork forbidden to Muslims and beef prohibited to Hindus. The consumption of goat and chicken meat consider as a universal phenomenon.

In India, growth in agricultural productivity has been slow during the past two decades, and demand is growing for meat and dairy products, in addition to traditional staples, fruits, and vegetables. India remains home to the highest number of food-insecure people (Charles, 2012). Increase in meat production and its demand expected to take place mainly in developing countries. Between 1995 and 2020 they will account for almost 85% of the increase in global demand as against 25% in developed countries (IFPRI). Over the past 50 years, meat consumption in particular has changed dramatically. Human diet and nutritional status have undergone a sequence of major shifts, stated as the nutrition transition. Among animal foods, meat offers highest nutrition and becomes an integral component of human diet being a rich source of valuable proteins, vitamins, minerals, micronutrients and fats. However research concerning India’s food consumption mostly from plants, while the demand for foods from animal origin poorly known. Traditionally, people in India it foods based on grains and vegetables and consume limited amounts of meats and meat products. However, the recent economic growth and introduction of western culture have change the food consumption habits in India; rapid increase of meat and meat product consumption. There is a great rise in the production of livestock products and expected to continue in the future. This is particularly the case in developing countries like India. Although there is overconsumption of meat in develop regions, there is clearly a need to promote the development of livestock production and the consumption. Livestock production offers good use of resources and contributes high quality protein and important micronutrients to human diet. However, Studies show that urbanization has been causing a rise in demand for meat products. In India, 95% of goat meat consumed locally. In North East India, livestock accounts for 18% value output from the agriculture sector. Since early 1990s, India has achieved a striking speed of economic growth, leading to increased disposable income of the consumers. In India, meat consumption is still below 5 kg/cap/year (FAO). Many studies show urbanization is causing a rise in demand for meat products. As people move to cities, they adopt to get into meat consumption. Thus, overall income generation of the people and rapid urbanization will definitely lead to consumption will continue to rise (Buttriss, 2011; Connor and Minguez, 2012). Fiala (2008) has suggested that if meat consumption patterns continue along the same path, then the consumption rats will be 72% higher than 2000 levels in the year 2030. Demand for meat is growing rapidly developing countries, particularly India, China and Brazil.

Why Goat Farming

Goat farming Is one of the fastest growing businesses in India as the demand for the goat meat is increasing rapidly. Even in the United States, goat production increased by about one-third in the past decade because of their economic value as efficient converters of low-quality forages into quality meat or milk.

Goat is a multipurpose animal as it can be raised for meat, milk, skin and manure. For milk goat farming, it requires proper marketing channel, chilling plant etc but for the meat goat farming, no need to look back for marketing as there are hundreds of people who will buy the goats from farm gate. The advantage of goats is the animal can raise with other livestock in the same enclosure. Goat manure can be sold to other farmers for some additional income or exchange of green fodder. This can drastically reduce feed cost of a goat farm.

However, Goat farming has tremendous scope  and potential in India for the following reasons :

1. More than 80% of the Indian population is meat eaters. 2. More than 80% of the meat eaters eat goat meat (mutton). 3. There is no religious taboo against goat meat consumption. 4. Mutton is relished by people more than chicken/beef/pork (consumed by selected section). 5. Availability of Mutton is less than the demand. 6. Purchasing power is on the rise and there is a distinct Shift in consumption patterns.


  1. Most of rural women are having traditional knowledge  & experience on goat rearing.
  2. Goats are very friendly in nature; women can easily handle goat better than a cattle.
  3. Goats are hardly animal and comparatively easier management in any climatic condition.
  4. Goats adapt well to hot environments because Of their small size and higher ratio of body surface area to body weight. In addition, their ability to conserve body water, their limited subcutaneous fat cover, and their hairy coats are good survival  traits under a wide variety of climatic conditions.
  5. The foraging preferences of goats encompass a wider spectrum of plants then those of other small ruminants. Goats  are inclined to forage or browse from the top of a plant downward, making them an effective control for many undesirable plants & shrubs. Goats are called “nonselective browsers” because of their desire to choose from a large variety of vegetative types. This grazing behavior enables them to survive harsher climates and more marginal grazing conditions than either sheep or cattle.
  6. Good reproductive performance can be an indicator of a breed’s compatibility with the environment. They reach sexual maturity within their 7-12 months of age. Meat goats have a reputation for high fertility, averaging 98% of does bred under good management and nutrition. Given proper care, the does should be capable of maintaining a birth rate of 1.9-2.3 kids per doe.
  7. Sale of goat is never a problem. No slaughterhouse is required as the goats kids can be sold to the small farmers who would not be the direct beneficiaries of the project but the general village people, especially the women in large number. They will also get a common platform for buying or selling their goats. Both male and female goats have almost equal value/price in the market.


1. Goat farm does not require huge and high-end housing like cattle, buffalo or poultry farm. 2. It requires smaller investment and is not as risky proposition like Cattle or Dairy farming. 3. Goat farming has created a potential way of employment for the unemployed rural youth. 4. Goats art multi purpose animal. They produce milk, meat, skin, fiber and manure as well. 5. Goat can easily share their living place with other animals/birds and offers friendliness. 6. Diseases are less in goats than other domestic animals; it requires less technology support. 7. Goats are easily available throughout the rural belt and comparatively cheaper in price. 8. Goat’s manure is a high quality natural fertilizer that increases ‘ no- harm’ crop production. 9. It requires less labor than other domesticated animals and family members can do that.


Copyright @ RBRF-Nature India Group, 2016-2020.
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